Revenue Growth
Management
THE CHALLENGES OUR CUSTOMERS FACE
We support our clients in overcoming their challenges, always with the focus on realizing customer-centric growth
Setting out profitable price strategy in high-pressure markets
Your challenge
Companies are experiencing high levels of competition, with clear winners and losers. In such a competitive environment, getting pricing, discounts, and promotions right across all brands and channels is critical to survive and thrive.
How we support
Inability to allocate the seemingly ever-increasing costs
Your challenge
While costs seem to be always increasing, a large part of them are often not allocated to the right activities. As a consequence, we have no view on the cost-to-serve and on the true profitability of products or customers. Prepare your organization to step out of the dark when it comes to costing!
How we support
Coping with increasing portfolio complexity
Your challenge
Increasingly demanding customers & pressure on growth in mature markets are driving portfolio complexity and the internal costs that come with it. How can you manage the right portfolio that maximizes value for both the customer and your organization?
How we support
Capturing the most out of your data
Your challenge
Data management has become a cornerstone in the modern era of conducting business. However, many organizations struggle to capture the data they need and to keep it clean and up to date in the long run. The principle of GIGO (Garbage In, Garbage Out) is more relevant than ever and it all starts with your data management.
How we support
OUR SERVICES
Pricing & promotions
We help you setting out the pricing & promotion strategy that fits with your strategy & grows your net revenue in a profitable way. We define price models that fit with your business. Data is at the foundation of our pricing & margin management approach. We install the right balance of central guidance & local flexibility. This results in optimal effectiveness during the realization.
Category/product management
We support brand, product, and category managers to sustainably improve commercial performance through adoption of best practices in category optimization. We build a category vision, combining the company objectives and the needs of your customers & end-users/consumers. This vision is translated into tactical category guidelines (optimal product mix, pack price architecture...) to better fulfill consumers needs and increase revenue in a profitable way.
Sales solutions
Unlock your sales team potential by leveraging our vast expertise in sales & commercial solutions. We focus on enlarging your customer base, by boosting sales effectiveness. We do so by optimizing coverage and enhancing the sales conversion rates. On top, we identify revenue growth opportunities and prevent churn of your existing customers.
Cost-to-serve
optimization
We build a fit for purpose cost allocation model to obtain true insights in customer and product profitability. Afterwards we create service propositions & translate them into operational guidelines. This stipulates for each service under which conditions the service is provided, for which customer segment, at which service level and whether it is charged or not. We install a continuous improvement culture in which customer profitability & satisfaction go hand in hand.
Master data management
Over the years, we have developed and refined our Master Data Excellence methodology. We perform process reviews & data analyses to assess your specific situation against the 8 dimensions of our maturity model. As a result you can expect a detailed & actionable roadmap towards continuous improvement of your Master Data Management.
POWERED BY OUR DIGITAL CAPABILITIES
We are digital. Our way-of-working is always supported by state of the art technology.
A unique powerful model to develop granular profitability insights & identify opportunities along all levers of the revenue & profit waterfall.
True profitability
modelling
A unique powerful model to develop granular profitability insights & identify opportunities along all levers of the revenue & profit waterfall
Pricing &
promotion analytics
Analyze & improve pricing performance, determine appropriate discounts, trade margin modelling, optimize promotional ROI.
Identify the most profitable products; Analyze which categories are under- or overrepresented; Understand the impact of assortment changes on customer behavior.
Assortment
optimizer
Identify the most profitable segments, brands, and products; Analyze which categories are under- or overrepresented; Understand the impact of assortment changes on customers behavior.
